BOREAS
BOREAS
For my Project 3, we had to make an experience website based on a one-day event. For me, I chose storm-chasing as I found it really interesting. Boreas is a storm-chasing tour company that offers adrenaline-fueled experiences for thrill-seekers. The goal of this project was to design an experience website that merges high-energy aesthetics with seamless booking functionality. The challenge was to create a site that reflects the raw power of nature while maintaining an intuitive and engaging user experience.
Client
NUA Brief 3
Year
2024
Category
Web Design
Introduction
Introduction
Existing tour booking websites often feel generic and lack the immersive appeal that experience-driven travelers seek. Boreas needed a site that:
Emphasizes the intensity of storm chasing through dynamic visuals and bold design.
Provides a smooth booking experience without clutter or confusion.
Captures the essence of adventure through storytelling and curated content.
Ensures accessibility and responsiveness for all users, including mobile and tablet users.
To craft an engaging user experience, I conducted:
User personas & interviews: Adventure travelers, photographers, and extreme weather enthusiasts.
Competitive analysis: High-end travel and experience websites.
Visual and UX research: Exploring design elements that convey motion, power, and exclusivity.
Existing tour booking websites often feel generic and lack the immersive appeal that experience-driven travelers seek. Boreas needed a site that:
Emphasizes the intensity of storm chasing through dynamic visuals and bold design.
Provides a smooth booking experience without clutter or confusion.
Captures the essence of adventure through storytelling and curated content.
Ensures accessibility and responsiveness for all users, including mobile and tablet users.
To craft an engaging user experience, I conducted:
User personas & interviews: Adventure travelers, photographers, and extreme weather enthusiasts.
Competitive analysis: High-end travel and experience websites.
Visual and UX research: Exploring design elements that convey motion, power, and exclusivity.
Introduction
Existing tour booking websites often feel generic and lack the immersive appeal that experience-driven travelers seek. Boreas needed a site that:
Emphasizes the intensity of storm chasing through dynamic visuals and bold design.
Provides a smooth booking experience without clutter or confusion.
Captures the essence of adventure through storytelling and curated content.
Ensures accessibility and responsiveness for all users, including mobile and tablet users.
To craft an engaging user experience, I conducted:
User personas & interviews: Adventure travelers, photographers, and extreme weather enthusiasts.
Competitive analysis: High-end travel and experience websites.
Visual and UX research: Exploring design elements that convey motion, power, and exclusivity.
Research & Insights
Research & Insights
My design goals were simple: how could I make a scientific hobby like storm-chasing more appealing to the general public?
This is what I found out.
Edgy, immersive visuals: A dark, cinematic theme with high-contrast imagery and subtle animations.
Seamless booking flow: A frictionless, mobile-optimized reservation system.
Storytelling elements: Integrated blog and storm chaser testimonials.
Bold typography and UI: Strong typographic hierarchy and motion elements
My design goals were simple: how could I make a scientific hobby like storm-chasing more appealing to the general public?
This is what I found out.
Edgy, immersive visuals: A dark, cinematic theme with high-contrast imagery and subtle animations.
Seamless booking flow: A frictionless, mobile-optimized reservation system.
Storytelling elements: Integrated blog and storm chaser testimonials.
Bold typography and UI: Strong typographic hierarchy and motion elements
Research & Insights
My design goals were simple: how could I make a scientific hobby like storm-chasing more appealing to the general public?
This is what I found out.
Edgy, immersive visuals: A dark, cinematic theme with high-contrast imagery and subtle animations.
Seamless booking flow: A frictionless, mobile-optimized reservation system.
Storytelling elements: Integrated blog and storm chaser testimonials.
Bold typography and UI: Strong typographic hierarchy and motion elements
Design Process
Design Process
Design Process
Concept Development
Defined the aesthetic direction: dark mode, kinetic layouts, and dramatic visuals.
Developed wireframes emphasizing immersive content blocks.
High-Fidelity Prototyping
Built interactive prototypes with micro-interactions and hover effects.
Designed a custom tour-selection interface for enhanced engagement.
Development & Testing
Developed the site using a headless CMS and modern front-end technologies on Framer.
Conducted usability testing with target users to refine interactions and booking processes.
Design Process
Concept Development
Defined the aesthetic direction: dark mode, kinetic layouts, and dramatic visuals.
Developed wireframes emphasizing immersive content blocks.
High-Fidelity Prototyping
Built interactive prototypes with micro-interactions and hover effects.
Designed a custom tour-selection interface for enhanced engagement.
Development & Testing
Developed the site using a headless CMS and modern front-end technologies on Framer.
Conducted usability testing with target users to refine interactions and booking processes.
Design Process
Design Process
Concept Development
Defined the aesthetic direction: dark mode, kinetic layouts, and dramatic visuals.
Developed wireframes emphasizing immersive content blocks.
High-Fidelity Prototyping
Built interactive prototypes with micro-interactions and hover effects.
Designed a custom tour-selection interface for enhanced engagement.
Development & Testing
Developed the site using a headless CMS and modern front-end technologies on Framer.
Conducted usability testing with target users to refine interactions and booking processes.
Results
Results
The Boreas website successfully blends high-intensity aesthetics with smooth functionality, setting a new standard for experience-driven travel platforms. Future improvements may include AI-powered storm forecasts and AR-enhanced storm-tracking maps.
By curating a bold, immersive digital space, Boreas captures the thrill of storm chasing while delivering a seamless, high-end booking experience.
The Boreas website successfully blends high-intensity aesthetics with smooth functionality, setting a new standard for experience-driven travel platforms. Future improvements may include AI-powered storm forecasts and AR-enhanced storm-tracking maps.
By curating a bold, immersive digital space, Boreas captures the thrill of storm chasing while delivering a seamless, high-end booking experience.
Results
The Boreas website successfully blends high-intensity aesthetics with smooth functionality, setting a new standard for experience-driven travel platforms. Future improvements may include AI-powered storm forecasts and AR-enhanced storm-tracking maps.
By curating a bold, immersive digital space, Boreas captures the thrill of storm chasing while delivering a seamless, high-end booking experience.
More Works More Works
More Works More Works
jeslyn chua :)
jeslyn chua :)
jeslyn chua :)
jeslyn chua :)
©2024 MANDRO DESIGN
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©2024 MANDRO DESIGN
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©2024 MANDRO DESIGN
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©2024 MANDRO DESIGN
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